The Sirens of Titan
The most valuable corporate structure ever to be owned by one man could not have had humbler headquarters in the beginning. Room 223 of the Wilburhampton was eleven feet long and eight feet wide, and had neither telephone nor desk.
What it did have was a bed, a three-drawer dresser, old newspapers lining the drawers, and, in the bottom drawer, a Gideon Bible. The newspaper page that lined the middle drawer was a page of stock-market quotations from fourteen years before.
There is a riddle about a man who is locked in a room with nothing but a bed and a calendar, and the question is: How does he survive?
The answer is: He eats dates from the calendar and drinks water from the springs of the bed.
This comes very close to describing the genesis of Magnum Opus. The materials with which Noel Constant built his fortune were hardly more nourishing in themselves than calendar dates and bedsprings.
Magnum Opus was built with a pen, a check book, some check-sized Government envelopes, a Gideon Bible, and a bank balance of eight thousand, two hundred and twelve dollars.
The bank balance was Noel Constant's share in the estate of his anarchist father. The estate had consisted principally of Government bonds.
And Noel Constant had an investment program. It was simplicity itself. The Bible would be his investment counselor.
There are those who have concluded, after studying Noel Constant's investment pattern, that he was either a genius or had a superb system of industrial spies.
He invariably picked the stock market's most brilliant performers days or hours before their performances began. In twelve months, rarely leaving Room 223 in the Wilburhampton Hotel, he increased his fortune to a million and a quarter.
Noel Constant did it without genius and without spies.
His system was so idiotically simple that some people can't understand it, no matter how often it is explained. The people who can't understand it are people who have to believe, for their own peace of mind, that tremendous wealth can be produced only by tremendous cleverness.
This was Noel Constant's system:
He took the Gideon Bible that was in his room, and he started with the first sentence in Genesis.
The first sentence in Genesis, as some people may know, is: "In the beginning God created the heaven and the earth." Noel Constant wrote the sentence in capital letters, put periods between the letters, divided the letters into pairs, rendering the sentence as follows: "I.N., T.H., E.B., E.G., I.N., N.I., N.G., G.O., D.C., R.E., A.T., E.D., T.H., E.H., E.A., V.E., N.A., N.D., T.H., E.E., A.R., T.H."
And then he looked for corporations with those initials, and bought shares in them. His rule at the beginning was that he would own shares in only one corporation at a time, would invest his whole nest-egg in it, and would sell the instant the value of his shares had doubled.
His very first investment was International Nitrate. After that came Trowbridge Helicopter, Electra Bakeries, Eternity Granite, Indiana Novelty, Norwich Iron, National Gelatin, Granada Oil, Del-Mar Creations, Richmond Electroplating, Anderson Trailer, and Eagle Duplicating.
His program for the next twelve months was this: Trowbridge Helicopter again, ELCO Hoist, Engineering Associates, Vickery Electronics, National Alum, National Dredging, Trowbridge Helicopter again.
The third time he bought Trowbridge Helicopter, he didn't buy a piece of it. He bought the whole thing--lock, stock, and barrel.
Two days after that, the company landed a long-term Government contract for intercontinental ballistic missiles, a contract that made the company worth, conservatively, fifty-nine million dollars. Noel Constant had bought the company for twenty-two million.
The only executive decision he ever made relative to the company was contained in an order written on a picture postcard of the Wilburhampton Hotel. The card was addressed to the president of the company, telling him to change the name of the company to Galactic Spacecraft, Inc., since the company had long since outgrown both Trowbridges and helicopters.
Small as this exercise of authority was, it was significant, for it showed that Constant had at last become interested in something he owned. And, though his holdings in the firm had more than doubled in value, he did not sell them all. He sold only forty-nine per cent of them.
Thereafter, he continued to take the advice of his Gideon Bible, but he kept big pieces of any firm he really liked.
During his first two years in Room 223 of the Wilburhampton, Noel Constant had only one visitor. That visitor did not know he was rich. His one visitor was a chambermaid named Florence Whitehill, who spent one night out of ten with him for a small, flat fee.
Florence, like everyone else in the Wilburhampton, believed him when he said he was a trader in stamps. Personal hygiene was not Noel Constant's strongest suit. It was easy to believe that his work brought him into regular contact with mucilage.
The only people who knew how rich he was were employees of the Bureau of Internal Revenue and at the august accounting firm of Clough and Higgins.
Then, after two years, Noel Constant received his second visitor in Room 223.
The second visitor was a thin and watchful blue-eyed man of twenty-two. He engaged Noel Constant's serious attention by announcing that he was from the United States Bureau of Internal Revenue.
Constant invited the young man into his room, motioned for him to sit on the bed. He himself remained standing.
"They sent a child, did they?" said Noel Constant.
The visitor was not offended. He turned the gibe to his own advantage, using it in an image of himself that was chilling indeed. "A child with a heart of stone and a mind as quick as a mongoose, Mr. Constant," he said. "I have also been to Harvard Business School."
"That may be so," said Constant, "but I don't think you can hurt me. I don't owe the Federal Government a dime."
The callow visitor nodded. "I know," he said. "I found everything in apple-pie order."
The young man looked around the room. He wasn't surprised by its squalor. He was worldly enough to have expected something diseased.
"I've been over your income-tax reports for the past two years," he said, "and, by my calculations, you are the luckiest man who ever lived."
"Lucky?" said Noel Constant.
"I think so," said the young visitor. "Don't you think so? For instance--what does ELCO Hoist Company manufacture?"
"ELCO Hoist?" said Noel Constant blankly.
"You owned fifty-three per cent of it for a period of two months," said the young visitor.
"Why--hoists--things for lifting various articles," said Noel Constant stuffily. "And various allied products."
The young visitor's smile made cat's whiskers under his nose. "For your information," he said, "ELCO Hoist Company was a name given by the Government in the last war to a top-secret laboratory that was developing underwater listening gear. After the war, it was sold to private enterprise, and the name was never changed--since the work was still top secret, and the only customer was still the Government.
"Suppose you tell me," said the young visitor, "what it was you learned about Indiana Novelty that made you think it was a shrewd investment? Did you think they made little party poppers with paper hats inside?"
"I have to answer these questions for the Bureau of Internal Revenue?" said Noel Constant. "I have to describe every company I owned in detail, or I can't keep the money?"
"I was simply asking for my own curiosity. From your reaction, I gather that you haven't the remotest idea what Indiana Novelty does. For your information, Indiana Novelty manufactures nothing, but holds certain key patents on tire-recapping machinery."
"Suppose we get down to the Bureau of Internal Revenue business," said Noel Constant curtly.
"I'm no longer with the Bureau," said the young visitor. "I resigned my one hundred-and-fourteen-dollar-a-week job this morning in order to take a job making two thousand dollars a week."
"Working for whom?" said Noel Constant.
"Working for you,"
said the young man. He stood, held out his hand. "Ransom K. Fern is the name," he said.
"I had a professor in the Harvard Business School," said young Fern to Noel Constant, "who kept telling me that I was smart, but that I would have to find my boy, if I was going to be rich. He wouldn't explain what he meant. He said I would catch on sooner or later. I asked him how I could go looking for my boy, and he suggested that I work for the Bureau of Internal Revenue for a year or so.
"When I went over your tax returns, Mr. Constant, it suddenly came to me what it was he meant. He meant I was shrewd and thorough, but I wasn't remarkably lucky. I had to find somebody who had luck in an astonishing degree--and so I have."
"Why should I pay you two thousand dollars a week?" said Noel Constant. "You see my facilities and my staff here, and you know what I've done with them."
"Yes--" said Fern, "and I can show you where you should have made two hundred million where you made only fifty-nine. You know absolutely nothing about corporate law or tax law--or even common-sense business procedure."
Fern thereupon proved this to Noel Constant, father of Malachi--and Fern showed him an organizational plan that had the name Magnum Opus, Incorporated. It was a marvelous engine for doing violence to the spirit of thousands of laws without actually running afoul of so much as a city ordinance.
Noel Constant was so impressed by this monument to hypocrisy and sharp practice that he wanted to buy stock in it without even referring to his Bible.
"Mr. Constant, sir," said young Fern, "don't you understand? Magnum Opus is you, with you as chairman of the board, with me as president.
"Mr. Constant," he said, "right now you're as easy for the Bureau of Internal Revenue to watch as a man on a street corner selling apples and pears. But just imagine how hard you would be to watch if you had a whole office building jammed to the rafters with industrial bureaucrats--men who lose things and use the wrong forms and create new forms and demand everything in quintuplicate, and who understand perhaps a third of what is said to them; who habitually give misleading answers in order to gain time in which to think, who make decisions only when forced to, and who then cover their tracks; who make perfectly honest mistakes in addition and subtraction, who call meetings whenever they feel lonely, who write memos whenever they feel unloved; men who never throw anything away unless they think it could get them fired. A single industrial bureaucrat, if he is sufficiently vital and nervous, should be able to create a ton of meaningless papers a year for the Bureau of Internal Revenue to examine. In the Magnum Opus Building, we will have thousands of them! And you and I can have the top two stories, and you can go on keeping track of what's really going on the way you do now." He looked around the room. "How do you keep track now, by the way--writing with a burnt match on the margins of a telephone directory?"
"In my head," said Noel Constant.
"There is one more advantage I have yet to point out," said Fern. "Some day your luck is going to run out. And then you're going to need the shrewdest, most thorough manager you can hire--or you'll crash all the way back to pots and pans."
"You're hired," said Noel Constant, father of Malachi.
"Now, where should we erect the building?" said Fern.
"I own this hotel, and this hotel owns the lot across the street," said Noel Constant. "Build it on the lot across the street." He held up an index finger as crooked as a crankshaft. "There's just one thing--"
"Yes, sir?" said Fern.
"I'm not moving into it," said Noel Constant. "I'm staying right here."
Those who want more detailed histories of Magnum Opus, Inc., can go to their public libraries and ask for either Lavina Waters' romantic Too Wild a Dream? or Crowther Gomburg's harsh Primordial Scales.
Miss Waters' volume, while fuddled as to business details, contains the better account of the chambermaid Florence Whitehill's discovery that she was pregnant by Noel Constant, and her discovery that Noel Constant was a multi-multi-millionaire.
Noel Constant married the chambermaid, gave her a mansion and a checking account with a million dollars in it. He told her to name the child Malachi if it was a boy, and Prudence if it was a girl. He asked her to please keep coming to see him once every ten days in Room 223 of the Wilburhampton Hotel, but not to bring the baby.
Gomburg's book, while first-rate on business details, suffers from Gomburg's central thesis, to the effect that Magnum Opus was a product of a complex of inabilities to love. Reading between the lines of Gomburg's book, it is increasingly clear that Gomburg is himself unloved and unable to love.
Neither Miss Waters nor Gomburg, incidentally, discovered Noel Constant's investment method. Ransom K. Fern never discovered it either, though he tried hard enough.
The only person Noel Constant ever told was his son, Malachi, on Malachi's twenty-first birthday. That birthday party of two took place in Room 223 of the Wilburhampton. It was the first time father and son had ever met.
Malachi had come to see Noel by invitation.
Human emotions being what they are, young Malachi Constant paid more attention to a detail in the room's furnishings than he did to the secret of how to make millions or even billions of dollars.
The money-making secret was so simple-minded to begin with, that it didn't require much attention. The most complicated part of it had to do with the manner in which young Malachi was to pick up the torch of Magnum Opus when Noel had, at long last, laid it down. Young Malachi was to ask Ransom K. Fern for a chronological list of the investments of Magnum Opus, and, reading down the margin, young Malachi would learn just how far old Noel had gone in the Bible, and where young Malachi should begin.
The detail in the furnishings of Room 223 that interested young Malachi so was a photograph of himself. It was a photograph of himself at the age of three--a photograph of a sweet, pleasant, game little boy on an ocean beach.
It was thumbtacked to the wall.
It was the only picture in the room.
Old Noel saw young Malachi looking at the picture, and was confused and embarrassed by the whole thing about fathers and sons. He ransacked his mind for something good to say, and found almost nothing.
"My father gave me only two pieces of advice," he said, "and only one of them has stood the test of time. They were: 'Don't touch your principal,' and 'Keep the liquor bottle out of the bedroom.'" His embarrassment and confusion were now too great to be borne. "Good-by," he said abruptly.
"Good-by?" said young Malachi, startled. He moved toward the door.
"Keep the liquor bottle out of the bedroom," said the old man, and he turned his back.
"Yes, sir, I will," said young Malachi. "Good-by, sir," he said, and he left.
That was the first and last time that Malachi Constant ever saw his father.
His father lived for five more years, and the Bible never played him false.
Noel Constant died just as he reached the end of this sentence: "And God made two great lights: the greater light to rule the day, and the lesser light to rule the night: he made the stars also."
His last investment was in Sonnyboy Oil at 171/4.
The son took over where the father had left off, though Malachi Constant did not move into Room 223 in the Wilburhampton.
And, for five years, the luck of the son was as sensational as the luck of the father had been.
And now, suddenly, Magnum Opus lay in ruins.
There in his office, with the floating furniture and the grass carpet, Malachi Constant still could not believe that his luck had run out.
"Nothing left?" he said faintly. He managed to smile at Ransom K. Fern. "Come on, guy--I mean there's got to be something left."
"I thought so, too, at ten o'clock this morning," said Fern. "I was congratulating myself on having buttressed Magnum Opus against any conceivable blow. We were weathering the depression quite nicely--yes, and your mistakes, too.
"And then, at ten-fifteen, I was visited by a lawyer who was apparently at your party last night. You,
apparently, were giving away oil wells last night, and the lawyer was thoughtful enough to draw up documents which, if signed by you, would be binding. They were signed by you. You gave away five hundred and thirty-one producing oil wells last night, which wiped out Fandango Petroleum.
"At eleven," said Fern, "the President of the United States announced that Galactic Spacecraft, which we had sold, was receiving a three-billion contract for the New Age of Space.
"At eleven-thirty," said Fern, "I was given a copy of The Journal of the American Medical Association, which was marked by our public relations director, 'FYI.' These three letters, as you would know if you had ever spent any time in your office, mean 'for your information.' I turned to the page referred to, and learned, for my information, that MoonMist Cigarettes were not a cause but the principal cause of sterility in both sexes wherever MoonMist cigarettes were sold. This fact was discovered not by human beings but by a computing machine. Whenever data about cigarette smoking was fed into it, the machine grew tremendously excited, and no one could figure out why. The machine was obviously trying to tell its operators something. It did everything it could to express itself, and finally managed to get its operators to ask it the right questions.
"The right questions had to do with the relationship of MoonMist Cigarettes to human reproduction. The relationship was this:
"People who smoked MoonMist Cigarettes couldn't have children, even if they wanted them," said Fern.
"Doubtless," said Fern, "there are gigolos and party girls and New Yorkers who are grateful for this relief from biology. In the opinion of the Legal Department of Magnum Opus, before that department was liquidated, however, there are several million persons who can sue successfully--on the grounds that MoonMist Cigarettes did them out of something rather valuable. Pleasure in depth, indeed.
"There are approximately ten million ex-smokers of MoonMist in this country," said Fern, "all sterile. If one in ten sues you for damages beyond price, sues you for the modest sum of five thousand dollars--the bill will be five billion dollars, excluding legal fees. And you haven't got five billion dollars. Since the stock-market crash and your acquisition of such properties as American Levitation, you aren't worth even five hundred million.
"MoonMist Tobacco," said Fern, "that's you. Magnum Opus," said Fern, "that's you, too. All the things you are are going to be sued and sued successfully. And, while the litigants may not be able to get blood from turnips, they can certainly ruin the turnips in the process of trying."