#tuitcallejero: This initiative (which translates as “streettweet”) invites people to write a comment with 140 characters or less on a piece of paper and post it somewhere where passersby can read it. It invites people who find the notes to take pictures of them and to post them on their blogs as a way of disseminating the message.549
Mexicans demand: “No more bloodshed!”
One of the first campaigns in Mexico using new media was the campaign launched by the famous cartoonist Eduardo del Río (who calls himself RIUS), together with other cartoonists, journalists
and intellectuals, as a form of protest against the wave of violence. The idea was to create civic consciousness in spaces where each person can express his or her discontent using social networks. Twitter and Facebook users changed their profile photo to an image of the word “No”, which included a drop of blood, to support the movement. Within the first 48 hours of the campaign, 2,155 cybernauts showed their support on Facebook.550