cosmetic surgery in, 240, 251
   dieting in, 193
   eating disorders in, 183
   elderly women in, 54
   food in, 191
   GOQ in, 27, 39
   incest in, 161
   incomes in, 49
   pornography in, 79, 163
   rape in, 141–142, 159
   Sex Discrimination Act of, 28
   sex discrimination in, 11, 39–41
   sex in, 141–142, 147, 159
   sexual harassment in, 41, 43, 52, 300n
   working women in, 21, 22–23, 26, 39–41, 43, 49, 52, 53
   Greer, Germaine, 12, 69, 150, 154, 291
   Griffin, Susan, 162
   Griswold v. Connecticut, 219
   Grove, Dr., 110
   Guardian (London), 80, 268, 289
   guilt, 9, 16, 43, 65, 137
   food, eating and, 186, 187, 195
   PBQ and, 29–30
   Rites of Beauty and, 96, 97, 121
   sex and, 131
   Gutek, Barbara A., 46, 301n
   Hahn, Jessica, 246
   hairdos, 40
   hairdressers, 49
   Hamill, Pete, 69
   Hamilton, David, 134
   Hardy, Thomas, 61
   Hariton, E., 141
   Harper’s, 78
   Harper’s and Queen, 133, 233, 307n
   Harper’s Bazaar, 82
   Harris, Marvin, 26
   Harris Poll, 160
   Hartmann, Heidi, 24
   health, 222–227
   body image and, 229–232
   institutionalized reclassification of, 227–229
   in men vs. women, 230
   Hefner, Hugh, 32, 148
   Helena Rubinstein Foundation, 138–139
   Hellenistic Rome, 190
   Hemingway, Mariel, 246
   Herman, C. P., 187–188
   Herman, Stephen, 266
   heroines, 59–61, 67
   Herstein, Morris, 109–110, 112
   Hess, Elizabeth, 143
   Hevn, Dalma, 82–83
   Hewlett, Sylvia Ann, 209
   Hippocratic Oath, 236, 327n
   Hite, Shere, 146, 150
   Hite Report on Female Sexuality (Hite), 118
   Hochschild, Arlie, 24, 50
   Holland, TV in, 80
   Hollander, Ann, 184, 188
   Holy Anorexia (Bell), 189
   homosexuality, 168, 289
   Hopkins, Ms., 39
   Hopkins vs. Price-Waterhouse, 39
   hormones, 192
   Housewife (Oakley), 64
   housework, housewives, 23–24, 62–66
   cult of domesticity and, 15–16
   work ratios and, 23, 24
   Hoyt, Michael, 78
   Hudson, Gil, 282
   Humphrey Institute of Public Affairs, 23
   Hungary, 80
   hunger, 179–217, 316n–320n
   eroticizing of, 215
   great weight shift and, 184–189
   mental effects of, 199–200
   One Stone Solution and, 186, 188
   see also anorexics, anorexia; bulimia
   Hungry Self, The (Chernin), 182, 188
   Hutchinson, Marcia Germaine, 150
   hysteria, 198, 221, 224
   Ibsen, Henrik, 17, 295n
   identity, 10, 14, 55–56
   cosmetic surgery and, 258–259
   Rites of Beauty and, 100–101
   Illness as Metaphor (Sontag), 220
   image, equality of, 44
   images of women:
   in art, 184
   beauty myth and, 9–11, 14–19, 50
   Bunny, 32–33, 298n
   as feminists, 18–19, 68–69, 208–209
   in magazines, 76–77
   sex and, 151–152
   technology and, 14, 15
   In a Different Voice (Gilligan), 90
   incest, 161, 220
   income:
   beauty maintenance expenses and, 52–53
   calories and, 197
   dominant female roles and, 50
   of men vs. women, 49, 53, 115–116
   income discrimination, 52–53, 302n
   Independent (London), 238
   Independent Guide to Cosmetic Surgery, 238, 324n–325n
   India:
   food in, 190, 193
   TV in, 80
   individualism, male vs female, 58
   Indonesia, 117
   Industrial Revolution:
   beauty before, 14
   beauty myth and, 10, 14–15, 20, 91
   women’s work before, 23
   infanticide, female, 190
   invalidism, female, 220, 221–222, 224
   Ireland, 138
   Ireland, Patricia, 25
   Iron Maiden, 17–18, 51, 73, 78, 135, 228
   beauty myth and, 278–280
   freeing of, 266–269
   hunger and, 184, 185, 186, 188, 189, 192, 195, 196, 198
   sex and, 155, 159, 175–177
   isolation, 56, 58, 210, 283
   Rites of Beauty and, 89
   women’s magazines and, 74, 75
   Israel, incest in, 161
   Italy:
   eating disorders in, 183
   food in, 191
   housework in, 24
   pornography in, 79
   Jacobi, Mary Putnam, 233
   Jacobs, Gloria, 143
   Janowitz, Tama, 168
   Japan, eating disorders in, 183
   jaw clamps, 261
   Jeremiah v. Ministry of Defense, 40
   Jews, food and, 191, 195
   job discrimination, 11, 21
   John Lewis Partnership stores, 41–42
   Johnson, Virginia E., 138
   Joyce, James, 61
   Judaism, Rites of Beauty and, 89, 97
   Judeo-Christian tradition, 92–95, 97
   antiwoman bias of, 92
   Kant, Immanuel, 235
   Kaplan, Helen, 146–147
   “Kathryn,” 209
   Keats, John, 174
   Kenya:
   clitoridectomy in, 244
   work in, 24
   Kinsey, Alfred, 131, 146, 160, 161, 311n
   Kligman, Albert, 111–112
   Kohlenberg, Stanley, 112
   Krafka, Carol, 141
   labor, in childbirth, 218–219, 255
   labor unions, 49, 52, 56, 276
   Ladies’ Home Journal, 70, 71
   Lakoff, Robin, 213
   Lane, James Henry, 68
   Lapham, Lewis, 78
   Lasch, Christopher, 130
   law:
   appearance standards and, 32–34
   PBQ and, 36–48
   sex and, 141–142
   lawyers, 25, 49, 54–55
   Lear’s, 252
   Lecture on Art (Wilde), 93
   Less Than Zero (Ellis), 168
   Levin, Jennifer, 167
   Levitt, Suzanne, 48–49, 254
   Lewis, Bud, 160
   Lewis, Herschel Gordon, 79–80
   Life, 70–71
   Life and Loves of a She-Devil, The (Weldon), 245
   Lifton, Robert Jay, 195, 236, 265–266
   light, Rites of Beauty and, 103–106
   Li’l Miss Makeup, 215
   “liminal phase,” 100–101
   liposuction, 236–237, 261–264
   literacy, 14, 15
   Liu, Aimee, 185
   Livermore, Mary, 233
   Los Angeles Times, 160
   love, 133, 140, 142–146
   self-image and, 168–173
   “love bombing,” 127
   Love Me Tender (Texier), 168
   Love, Sex and War (Costello), 62–63
   Loyola University, Sexual Dysfunction Clinic of, 193
   Lust (Minot), 168
   MacArthur, John R., 78
   McDermott, Catherine, 33, 298n
   MacKinnon, Catharine A., 50, 57, 137, 300n, 302n
   McKnight, Gerald, 109, 112, 120, 250, 324n–325n
   “Magazine Crisis” (Hoyt), 78
   magazin 
					     					 			es, women’s, 29, 61–85
   as businesses, 77–78
   visual competition and, 78–79
   World Wars and, 62–64
   Mahler, Vanessa, 190
   Mailer, Norman, 69
   makeup, see cosmetics, cosmetic industry
   Malamuth, Neil, 165
   male-female relationship, 14, 16–17, 58
   breast surgery and, 247
   television journalism and, 34
   women’s self-image and, 168–173
   Mamanova, Tatiana, 80
   managers, 25
   Man Made Language (Spender), 106
   Mansfield Park (Austen), 60
   Marks, Ronald, 113
   marriage, 14, 20, 50, 115, 129, 146
   labor market compared with, 21
   sex outside, 150–151
   Martineau, Harriet, 92
   masochism, hunger and, 215
   see also sadomasochism, beauty
   Masters, William H., 138
   masturbation, 146, 147, 155, 156, 245–246
   Maureen Murphy and Eileen Davidson v. Stakis Leisures, Ltd., 40
   medicine, 220–234
   ethics and, 234–239, 248–249
   health and, 222–232
   institutionalized reclassification and, 227–229
   profit and, 232–234
   sexual surgery and, 241–249
   Meehan, Vivian, 215
   memento mori, 102–103
   men:
   aging of, 93–94
   appearance of, 34, 35, 43–46, 48–49
   beauty of, 13, 295n
   earnings of, 49
   eating diseases among, 178–180, 289
   general culture and, 70–71
   health of, 230
   housework of, 23–24
   meritocracy and, 25
   overweight, 186
   respect for, 26
   sexuality of, 248–249, 273
   in television journalism, 34, 35, 48
   undoing beauty myth in interest of, 287–289
   menopause, Victorian view of, 222, 223, 225
   menstruation, 97, 222–223
   mental illness, 99, 229–230, 246, 322n
   meritocracy, 24–25, 29–30
   Meritor Savings Bank, 38
   Metromedia Inc., suit against, 35–37
   Mexico, divorce in, 117
   Michael Reese Hospital, 192
   Michaels, Daniel L., 112
   Michelet, Jules, 221
   Middlemarch (Eliot), 60
   Miles, Rosalind, 22, 49, 97, 109, 131, 153
   Milgram Experiment, 249–250
   Miller v. Bank of America, 37–38
   mind, hunger and, 199–200
   Minnesota, University of, 193–194
   Minot, Susan, 168
   Miss America pageant, 68, 185, 267
   models, 31, 39, 41, 44, 50
   plastic surgery of, 266–267
   weight of, 184–185, 192
   Moi, Daniel Arap, 244
   Molloy, John, 43–45
   money, beauty as, 21, 30
   monogamy, female, 13
   Monuments and Maidens (Warner), 58
   More Than Just a Pretty Face (Rees), 95
   Morgan, Elaine, 13
   Morgan, Elizabeth, 161
   Morocco, food in, 190
   Ms., 33, 81, 165–166, 252
   M. Schmidt v. Austicks Bookshops, Ltd., 39–40
   MTV, 163–164
   Murkovsky, Charles A., 182
   My Secret Garden (Friday), 149
   National Airlines, 33
   National Council for Civil Liberties, 52
   National Endowment for the Arts (NEA), 139
   National Institute of Mental Health (NIMH), 160, 165
   National Institutes of Health (NIH), 187
   National Organization for Women (NOW), 31, 33
   National Women’s Business Enterprise Policy, 33
   natural selection, 12–13
   Naude, Beyers, 259
   Nazi Doctors, The (Lifton), 236
   Nazis, 195, 207, 265
   Negoda, Natalya, 80
   Neimark, Jill, 263–264
   Netherlands, 117, 125, 183
   German occupation of, 194–195
   sexual abuse in, 159
   Never Too Thin (Seid), 182
   Newcastle, Duchess of, 23, 296n
   New England Journal of Medicine, 193
   Newsweek, 31, 238
   Newton, Helmut, 134
   New Woman, 77, 98
   New York Academy of Art, 95
   New York City Transit Authority, 139
   New York State Human Rights Appeals Board, 32–33
   New York Times, 68–69, 95, 112, 118, 120, 136, 137, 182, 211, 215, 227, 229, 238, 261
   advertising in, 233, 234
   New York Times Magazine, 44
   New York Woman, 52, 81
   North Africa, food in, 190
   Northanger Abbey (Austen), 60
   nudity, 280, 288
   male vs. female, 139
   numbness, pain and, 249–254
   Nuremberg Code, 236, 237, 238, 323n–324n
   nursing, 226–227
   Oakley, Ann, 23, 64, 227
   obedience, weight obsession and, 187, 197
   obesity, demographics of, 94–95
   obscenity, 138–139, 162–163
   Observer (London), 133
   Obsession, The (Chernin), 96, 188
   Occupational Safety and Health Act (1970), 258
   O’Connor, Sinead, 168
   Official Breast, 247–248
   One Stone Solution, 186, 188
   Ontario Police Project P, 139
   Orbach, Susie, 188, 191, 198, 208, 318n
   orgasm, 131–132, 135, 146–147, 200, 244
   Orificial Surgery Society, 246
   original sin, 95–96
   Other Woman, 287
   ovaries:
   removal of, 245–246
   Victorian views on, 222, 227, 245–246
   pain, 218–220, 243, 249–257
   numbness and, 249–254
   Pakistan:
   food in, 190
   housewives in, 23
   PBQ, see professional beauty qualification
   penis, 138, 139, 153, 242–243
   Penthouse, 79, 139
   perfection, 93, 134–135
   photographs, 82–83, 105
   Picasso, Pablo, 174
   Piercy, Marge, 77
   pinups, 52, 68
   plastic surgery, 234, 256, 266–267
   Plath, Sylvia, 250
   Playboy, 79, 80, 134, 135, 138, 149, 246
   playfulness, 290
   politics:
   of beauty myth, 10–11, 16–17, 21
   love and, 145
   of weight loss, 187–188
   Polivy, J., 187–188
   polygamy, male, 13
   Pomeroy, Sarah B., 190
   pornography, 10, 17, 51–52, 79–80, 140–142, 147–149, 246, 305n–306n
   Cavett’s story about, 212–213
   see also beauty pornography
   Pornography and the Sex Crisis (Cole), 138
   Portrait of the Artist as a Young Man (Joyce), 61
   Positively Beautiful, 100
   posttraumatic stress syndrome, 166
   poverty, of elderly women, 54
   power structure, power:
   beauty as, 46
   beauty myth used to undermine women’s access to, 20–27; see also professional beauty qualification
   immigrants’ access to, 21–22
   maleness of, 210
   subjectivity of beauty and, 36
   pregnancy, 40
   Victorian view of, 222, 223
   “Prices” (Wells), 120
   primates, sexual behavior of, 13, 132
   Private Eye, 61–62
   professional beauty qualification (PBQ), 27–57, 276
   background of, 31–37
   guilt and, 29–30
   legal upholding of, 36–48
   social consequences of, 48–57
					     					 			>
   television journalism and, 34–37
   vital lies and, 28
   women’s magazines and, 71
   professions, display, 27
   profit, medical system and, 232–234
   Prometheus, myth of, 61
   prostitutes, 15, 50
   Protestantism, 89, 91, 92
   psychology of women, PBQ and, 48, 52–54
   Psychology Today, 248
   punishment, sex and, 219–220
   purification, cycle of, 98–102
   Pyke, Magnus, 195
   Rabidue v. Osceola Refining Co., 51–52
   radiance, 103–105, 261
   Radiance, 161, 187
   rape, 38, 115, 136, 159, 161, 162, 164–168, 220, 313n–315n
   date, 165–167
   fantasy of, 137–138, 141, 162
   survey on, 164–167
   Redbook, 43, 72, 300n
   Reed, Evelyn, 13
   Rees, Thomas D., 95, 244, 256
   Reich Committee for the Scientific Registration of Serious Hereditary and Congenital Diseases, 265–266
   religion, 11, 86–130, 308n–311n
   decline in influence of, 89–90
   feminization of, 91–92
   Goddess, 13
   solidarity and, 90
   see also Rites of Beauty
   Re-Making Love (Ehrenreich, Hess, and Jacobs), 143
   Renaissance, 103
   “Report of the World Conference for the United Nations Decade for Women,” 23
   reproductive rights, 9, 11
   Retin-A, 105, 111, 239, 258
   Rich, Adrienne, 155, 255
   Rites of Beauty, 86–130
   caste system and, 87
   Creation story and, 93–95
   cult sales and, 106–128
   food and, 96–98
   light and, 103–106
   medieval Catholicism compared with, 88–89, 100, 102
   memento mori and, 102–103
   original sin and, 95–96
   purification cycle and, 98–102
   social effects of, 128–130
   structure of, 93–128
   ritual, female, 279–280
   Roddick, Anita, 110–111
   Rodin, Judith, 187
   Roe v. Wade, 134
   role models, 74, 210
   male vs. female, 58–59
   Romulus, laws of, 220
   Room of One’s Own, A (Woolf), 181
   Roosevelt, Eleanor, 71
   Rossetti, Christina, 216
   Rumania, 120
   Russell, Diana, 159, 160
   sadomasochism, beauty, 132, 133, 136–138, 140–142, 163
   St. Cloud State University study, 166
   St. Cross, Margarita, 32, 38
   St. Cross v. Playboy Club of New York, 32–33
   salespeople, 49, 56
   cult sales and, 107–108, 121–122
   Sarler, Carol, 81
   Sarton, May, 104
   Saudi Arabia, 220
   Sawyer, Diane, 36, 299n
   Scherr, Raquel, 213
   Schlafly, Phyllis, 150–151
   Schmidt, M., 39–40
   Scientific American, 192
   Scott, Steve, 241
   Screen Actors Guild, 137
   Screw, 148
   Second Shift, 25–26