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Memo to Don Martin, Marketing Director, Playbox Inc
(July 5th)
Re ‘Swayer’
Don,
We’ve been meeting with the agency creative people this morning. We’ve pretty much fixed on the creative concept now and the name.
How does this sound to you? - You can be a player with the Push - n - Go Swayer.
Pity about Swaycrazy wasn’t it? This is their third week at number one.
Oh, we’re favouring yellow and gold now. Seems more in keeping with the ‘autumnal colours’ this year.
I’m wondering about a tie in with sportswear. Any thoughts?
Sally