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Reply to Don Martin, Marketing Director
(Jan 24th)
cc. John Dwyer, Manufacturing Technology and Design; Barrie Dean, Concepts and Market Development Group
Subject: Summer activity range
Don, Barrie,
Seen the concept. Like it. Basic idea has possibilities, not sure about the name. I think we need something a bit stronger. ‘bak - n - forth’ maybe? I like the parent power idea. We should be able to work in something around family values there. Definite possibilities.
More later. Must rush.
Sally.
Sally Winter, Advertising and Promotions