#17 – Crazy Busy Design
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A FEW FAcTS
ABOUT THE
POWER OF
BUSINESS
BLOGGING
In 2013, MyMarketingDept projected
that 128 million people in the US would
be blog readers. That’s about half
of the United States of America. And
while many businesses are starting to
recognize how a blog can empower
their business, it doesn’t mean that
they’re doing it right…
And most of the time it’s NOT THEIR
FAULT. Most blogging systems make
it nearly impossible for the average
human to even start a blog, let alone
blog in a FRICTION-FREE environment
where you can focus on what you’re
best at instead of suffering from
FRICTION ADDICTION.
According to HubSpot studies over the
last few years, companies that blog...
MORE INDEXED PAGES AND DRAW 6.9 TIMES MORE
ORGANIC SEARCH TRAffIC THAN COMPANIES THAT
DON’T BLOG...
55%
97%
434%
GENERATE
GET
HAVE
MORE
WEBSITE
VISITORS
MORE
INBOUND
LINKS
So whether you’re a veteran to the
world of blogging, or just getting
started, this report will help keep
you from making some of the Super
Dumbass Blogging Blunders and show
you how you can fix the Blunders you
may already have fallen prey to.
The first four Blogging Blunders are
Marketing Blunders...
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NO SALES
PSYCHOLOGY
WHY IT’S DUMBASS
The bottom line is, we’re talking about “business” blogging here and business means
profiting because you’ve provided value to your customers or clients.
If you profit WITHOUT providing value shame on you.
If you provide value WITHOUT profiting, shame on the people you’re providing value to.
There is no way to continue offering whatever valuable product or service you provide
WITHOUT an exchange of money happening on a regular basis. It’s how you stay in
business. Money is simply an energy exchange that indicates that whatever you’re doing is
helping someone else in some way. For this reason, you’ve got to build your business blog,
and create all of your messaging in a way that leads to an exchange of money or other type
of value that sustains your business.
WHAT’S THE BLUNDER?
This first Super Dumbass Blogging Blunder
lives in the number one spot because it’s
probably the single biggest and MOST
deadly error that ANY business owner can
make when it comes to blogging. It’s NOT
focusing on using your business blog to
provide value and to profit.
UN-BLUNDER THE BLUNDER
Fixing this particular Blunder is actually fairly easy if you have the right information and the
right tool. In this case as far as tools, the Blog Beast platform is it definitely the platform that
has the most sales psychology embedded within it. And when it comes to information, Dave
Wood and Dave Sharpe are best in class at delivering the the highest quality information on
blogging and sales psychology around.
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NOT BUILDING
A TRIBE
WHY IT’S DUMBASS
If you’re trying to build your blog alone,
hoping somehow to reach a BIG audience,
and make a difference, you’re taking the
SLOWEST and least likely to succeed
approach. You need a tribe!
UN-BLUNDER THE
BLUNDER
You’ve got three options:
1. Keep doing what you’re doing... going it
alone and hoping for the best… really? That
seems like a pretty wussy move.
2. Start building your own tribe. That’s
smarter than option 1, and kudos if you’re
doing this, but there’s a much better option!
3. Plugin to an amazing existing tribe of
like-minded blogging entrepreneurs who
understand the value of working together
and leverage the community to build your
blog fast!
WHAT’S THE BLUNDER?
You’re in business for yourself. Don’t mistake that for being in business BY
yourself. There are two ways to approach building your blog, getting
readers, and attracting team members...
You can stand on the virtual street corner all day and shout, “I’m awesome!
Check out my blog!” and you might get a few people to stop by and read
or listen… building your blog readership painfully slow… one… reader… at…
a… time…
Or, you can enlist the help of others (your tribe) who go out and recommend
you as a trusted authority and a leader to their friends. They do this by
commenting on your blog posts and sharing your posts on social media.
You’ll reach endless numbers of people.
Building a tribe for your blog allows you to:
• Reach a MUCH bigger audience than
you ever could alone
• Plugin to a circle of support that
encourages you and keeps you going
• Post new content confidently, knowing
that it will be immediately read and
shared
• Get your content all over the social
networks, boosting your traffic and
your SEO
There’s no excuse. Get a tribe.
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GOING THE
FREE ROUTE
WHAT’S THE BLUNDER?
So you’re thrifty… A penny saved is a penny earned right?
Absolutely, unless the effort you’re putting into saving that proverbial penny is costing you the
REAL money and success you’re after with your business blog.
WHY IT’S DUMBASS
There are only so many hours in the day and just about
anything that’s “free” isn’t likely designed to make you
money right out of the box. You’re gonna have to tweak,
and tailor, and adjust, and guess what?
All of that stuff is FRICTION of the highest order!
UN-BLUNDER THE BLUNDER
Like you’ll hear in Blunder #5, spending too much money
to get your Internet business set up is a damn shame, but
the flip side of that proverbial coin is trying do everything
for “free.” Trying to do everything for free is a huge Blunder.
In the long run it can actually cost you more money than
paying a premium price.
What you need to find is a system like the Blog Beast
platform that’s affordable enough for you to get started
and powerful enough for you to do everything required
of a large successful online business.
CLICK HERE TO BE THE FIRST TO KNOW WHEN
THE BLOG BEAST PROGRAM IS OPEN TO JOIN!
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WHY IT’S DUMBASS
NOT INCLUDING A
CTA IN EVERY POST
Empower Network’s blog is one of the top sources of leads for the company. If you’re not
optimizing your blog with offers and calls-to-action, you’re missing out on a tremendously
powerful business opportunity to generate leads, thus diminishing the value of your blog’s
ROI (return on investment).
UN-BLUNDER THE BLUNDER
In addition to placing CTAs to the top and/or sidebar of your blog, also think about
revisiting old blog posts (particularly those that receive the most traffic) and adding CTAs
to them too, since people are still finding, reading, and deriving value from your blog’s
evergreen content.
DIFFERENT TYPES OF CALLS-TO-ACTION
Depending on the blog visitor, that person could be at a variety of different points in the
sales process: a first-time visitor; a warm, sales-ready lead; or somewhere in between.
As a marketer, you should diversify the lead generation offers available on your blog so
they apply to these different personas. These offers will fall into two different categories
and should be attached to landing pages with lead-capture forms to pull in new and
reconverting lead information.
CONTENT-FOCUSED OFFERS
These types of offers are for ebooks, webinars, research or other content that provides
more in-depth information than a blog post. Usually, these offers are geared toward first-
time visitors who aren’t ready for a lot of product-driven content.
PRODUCT-FOCUSED OFFERS
These types of offers are direct product offers like free trials, discounts, demos, etc. These
offers are geared toward warmer leads who have already seen some of your premium,
thought leadership-driven content offers and are now looking for more product-driven
information.
WHAT’S THE BLUNDER?
There are few (or maybe even zero) calls-to-
action (CTAs) on your blog, severely limiting
its potential to convert visitors into leads and
customers for your business.
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WHY IT’S DUMBASS
SPENDING TOO
MUCH MONEY
SETTING UP
WHAT’S THE BLUNDER?
This is one of the ultimate sins when it comes to business
blogging. Plain and simple it means spending way more
money than you need to in order to get your blog set up.
The reasons that this Blunder is so unnecessary and so dumbass are too
numerous to list, but the simplest reason is that there are solutions that are
affordable that will get the job done as well as any overpriced system.
CLICK HERE TO BE THE FIRST TO KNOW WHEN
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