"THE ART OF THE PHOTOPLAY" is a condensed textbook of the technicalknowledge necessary for the preparation and sale of motion picturescenarios. More than 35,000 photoplays are produced annually in the UnitedStates. The work of staff-writers is insufficient. Free-lance writers havegreater opportunities than ever before, for the producing companies cannot secure enough good comedies and dramas for their needs. The firstedition of this book met with unusual success. Its author, now theDirector General of Productions for the Beaux Arts Film Corporation, isthe highest paid scenario writer in the world, as well as being asuccessful producing manager. Among his successes were the scenarios forthe spectacular productions: "Robin Hood," "The Squaw Man," "The Banker'sDaughter," "The Fire King," "Checkers," "The Curse of Cocaine" and "TheKentucky Derby."

  WHAT THOSE WHO KNOW HAVE SAID:

  "In my opinion, based upon six years' experience producing motionpictures, Mr. Eustace Hale Ball is the most capable scenario writer in thebusiness to-day."

  (Signed) W. F. Haddock, Producing Director with Edison, Eclair, All Star, and now President, Mirror Film Corporation.

  "Mr. Ball has thoroughly grasped present day and future possibilities ofthe Moving Picture business with relation to the opportunities for realgood work by scenario writers."

  (Signed) P. Kimberley, Managing Director, Imperial Film Company, Ltd., London, England.

  "To those who wish to earn some of the money which the moving picture folkdisburse, Eustace Hale Ball proffers expert and valuable advice."

  New York Times Review of Books.

  "Ball's Art of the Photoplay puts into concrete form, with expertsimplicity, the secrets of writing photoplays which appeal to the millionsof Americans who attend the theatres and the producers can not buy enoughof such plays to satisfy the exhibitors."

  (Signed) Robert Lee Macnabb, National Vice-President, Motion Picture Exhibitor's League of America.

  "You have succeeded in producing a clear and helpful exposition of thesubject."

  (Signed) Wm. R. Kane, Editor of "The Editor Magazine."

  12 mo. Cloth bound, $1.00 Net.

  G. W. DILLINGHAM CO., Publishers NEW YORK