El Truko.
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His name I believe would be a short simple name like Bob. I presume the man is around 37 years old. He would be a hard working man (the purchase of a Toyota) with a small brain so would probably have trouble remembering things. He may be suffering from little man syndrome (either short, has a small penis or both) and doesn't realise that the world is suffering from an economic crisis so goes out and purchases a high fuel consumption car. He would enjoy the simple things in life such as Americas Funniest Home Videos (where it doesn't take much thinking to get the jokes). His answer to 4x4 would most likely be 13. He'd be married, the wife being a stay at home wife, and they would have probably two children. Keeping to the simple names a boy named Karl and a girl named Sandy. At school he when he was younger (or maybe still now) he would probably have been the bully, failing all classes because he was "wagging" but remaining "cool" in his own little world. He would be the guy last picked in gym class. No one would have liked him. I reckon that the owner of this license plate is overweight; he may now wear glasses and the good ol' fashion pot belly from to many beers at the pub. The amount of friends he would have would be next to none. It'll be the situation where he thinks everyone like him but really they would just mock him like Cartman from South Park.
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-Bob "You guys do think I'm coooooooooooooooooool!"
-The rest "No... We just said we didn't, we really don't."
-Bob "Aww you guys are just playing around!"
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His favourite food would be nachos, no other reason except because everyone likes nachos. Favourite drink, a Budweiser because the ads are hilarious. His personality while sober and drunk would be angry. He would have a really short fuse, fights with his wife often which means many trips to the pubs! The sports he is most into are? well he doesn't play any himself (because of his current weight problem) but he likes watching gridiron as he is trying to be cool again.
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This plate was bought by a man who obviously failed Spanish class as a kid. El Truko meaning nothing in Spanish except "el" means "the", but at least he tried.
The reason he would have chosen this plate would be because he either has trouble remembering what kind of vehicle he owns (e.g. boat, sedan, aeroplane), or which car is his in the car park after another long night out at the pub. Since he is living in a low population state, he bought this number plate so he can stand out and try be cool. He may get pulled over by the police often, so having an easily remember able plate could help in his situation. All in all this guy's dumb and over weight. Best left alone and avoid with your life!