2. One in every five minutes: Facebook Audience Insights.
3. Every minute: Facebook Audience Insights.
4. Over 3 billion snaps: Snapchat, October 17, 2017.
5. Consequently, since 2009: “CMO Survey: Social Media Spending Falls Short of Expectations,” Duke University Fuqua School of Business, news release, Aug. 23, 2016, www.fuqua.duke.edu/news_events/news-releases/cmo-survey-august-2016/#.WPYg6I4kqV5.
6. The top-grossing YouTubers earned: Zachary Crockett, “The 10 Highest-Earning YouTube Stars Made $70.5 Million in 2016,” Vox, Dec. 9, 2016, https://www.vox.com/culture/2016/12/9/13894186/highest-earning-youtube-stars-2016.
7. In the past, the top-grossing: Madeline Berg, “The World’s Highest-Paid YouTube Stars 2015,” Forbes, Oct. 14, 2016, https://www.forbes.com/sites/maddieberg/2015/10/14/the-worlds-highest-paid-youtube-stars-2015/#2f1cb6b53192.
8. The most popular Instagrammers: Bianca London, “How Much Are YOUR Instagram Posts Worth? Users with 1,000 Followers Could Net £4,160 a Year by Promoting Brands (and Anyone with 100,000 Can Earn More than a Lawyer), DailyMail.com, Nov. 12, 2015, www.dailymail.co.uk/femail/article-3313864/How-Instagram-posts-worth-Users-1–000-followers-net-4–160-year-promoting-brands-100–000-earn-lawyer.html.
9. The median salary: Todd Campbell, “What’s the Average Income in the United States Now?” Motley Fool, Mar. 24, 2017, https://www.fool.com/investing/2017/03/24/whats-the-average-income-in-the-united-states.aspx.
10. “I thought . . . my voice was what I am”: Peoplestaff225, “Julie Andrews: Losing My Voice Was ‘Devastating,’” People.com, Mar. 20, 2015, http://people.com/movies/julie-andrews-sound-of-music-star-opens-up-about-losing-her-voice.
11. launch a new project there that aims to bridge: Natt Garun, “CNN to Start a New Media Brand with YouTube Star Casey Neistat,” Verge, Nov. 28, 2016, www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup.
Chapter 3: The Eighth Essential—Content
1. fifty extra pounds: Rich Roll, “Finding Ultra,” RichRoll.com, www.richroll.com/finding-ultra.
2. the same heart disease: Camille Lamb, “Rich Roll, Vegan Ultra-Athlete, Recovered from Alcoholism and the Standard American Diet,” MiamiNewTimes.com, Oct. 27, 2012, www.miaminewtimes.com/restaurants/rich-roll-vegan-ultra-athlete-recovered-from-alcoholism-and-the-standard-american-diet-6572006.
3. His reach and popularity has spread: Adam Skolnick, “A Brutal Competition, Island to Island, in Sweden,” NewYorkTimes.com, Sept. 5, 2017, https://www.nytimes.com/2017/09/05/sports/a-brutal-competition-island-to-island-in-sweden.html?_r=0.
4. In an interview with the New York Times: Ibid.
Chapter 5: The Only Thing You Need to Give Yourself to Crush It
1. The LEED AP exam is so rigorous: Sarah Ward, “How Hard is the LEED exam? Harder than Passing the Bar?” Poplar, March 14, 2014, https://www.poplarnetwork.com/news/how-hard-leed-exam-harder-passing-bar.
Chapter 8: Musical.ly
1. The company saw immediate favor: Biz Carson, “How a Failed Education Startup Turned Into Musical.ly, the Most Popular App You’ve Probably Never Heard Of,” Business Insider, May 28, 2016, www.businessinsider.com/what-is-musically-2016–5/.
2. It now has 200 million users: Musical.ly Quick Stats, accessed Sept. 18, 2017.
3. As of 2012, 65 percent of new shows: Anthony Ocasio, “TV Success Rate: 65% of New Shows Will Be Canceled (& Why It Matters),” ScreenRant.com, May 17, 2012, http://screenrant.com/tv-success-rate-canceled-shows/.
Chapter 9: Snapchat
1. Despite its 173 million daily active users: Snapchat, October 17, 2017.
2. His fondness for the platform: DJ Khaled, The Keys, Crown Archetype, November 2016, p. 122, https://books.google.com/books?id=cpWxCwAAQBAJ&q=p+122#v=onepage&q=122&f=false.
3. women leading the way: Jenna Goudreau, “What Men and Women Are Doing on Facebook,” Forbes, Apr. 26, 2010, https://www.forbes.com/2010/04/26/popular-social-networking-sites-forbes-woman-time-facebook-twitter.html.
Chapter 11: YouTube
1. Increasing numbers of people: Google-commissioned Nielsen study, “YouTube User Stats from Brandcast 2017: 3 Trends in Video Viewing Behavior,” May 2017, https://www.thinkwithgoogle.com/consumer-insights/youtube-user-stats-video-viewing-behavior-trends.
Chapter 12: Facebook
1. It has almost 2 billion monthly active users: Seth Fiegerman, “Facebook Tops 1.9 Billion Monthly Users,” CNN.com, May 3, 2017, http://money.cnn.com/2017/05/03/technology/facebook-earnings/index.html.
2. There are 1.15 billion daily active users: “The Top 20 Valuable Facebook Statistics—Updated November 2017,” Zephoria Digital Marketing, https://zephoria.com/top-15-valuable-facebook-statistics.
3. Mark Zuckerberg called video: Michelle Castillo, “Mark Zuckerberg Sees Video as a ‘Mega Trend’ and Is Gunning for YouTube,” CNBC.com, Feb. 1, 2017, www.cnbc.com/2017/02/01/mark-zuckerberg-video-mega-trend-like-mobile.html.
4. In 2016, he told BuzzFeed: Mat Honan, “Why Facebook and Mark Zuckerberg Went All In on Live Video,” BuzzFeed News, Apr. 6, 2016, https://www.buzzfeed.com/mathonan/why-facebook-and-mark-zuckerberg-went-all-in-on-live-video?utm_term=.fdwpA8ZBM#.tlGzWbZG7.
5. the platform is in the process: Jon Fingas, “Facebook Will Court ‘Millennials’ with Its Original Videos,” Engadget, May 24, 2017, https://www.engadget.com/2017/05/24/facebook-original-video-shows.
6. With 162 million views: Kurt Wagner, “‘Chewbacca Mom’ Was the Most Popular Facebook Live Video This Year by a Mile,” Recode, Dec. 8, 2016, https://www.recode.net/2016/12/8/13870670/facebook-live-chewbacca-mom-most-popular.
7. She was rewarded handsomely: Brad Tuttle, “‘Chewbacca Mom’ Has Gotten $420,000 Worth of Gifts Since Facebook Video Went Viral,” Money, June 3, 2016, http://time.com/money/4356563/chewbacca-mom-facebook-gifts-disney-college.
8. Hasbro, which made the original Wookie mask: Eun Kyung Kim, “‘Chewbacca Mom’ Now Has Her Own Action Figure Doll! Here Are the Details,” Today, June 20, 2016, https://www.today.com/popculture/chewbacca-mom-now-has-her-own-action-figure-doll-here-t99426.
9. She signed a multibook deal: “Zondervan Signs ‘Chewbacca Mom’ Candace Payne for Multi-Book Deal,” HarperCollins Christian Publishing, Jan. 17, 2017, https://www.harpercollinschristian.com/zondervan-signs-chewbacca-mom-candace-payne-for-multi-book-deal.
10. Her first book: Candace Payne’s Facebook page, accessed June 2017, https://www.facebook.com/candaceSpayne/posts/10213133991364822.
Chapter 13: Instagram
1. In fact, on the day Stories launched: Josh Constine, “Instagram Launches ‘Stories,’ a Snapchatty Feature for Imperfect Sharing,” TechCrunch, Aug. 2, 2016, https://techcrunch.com/2016/08/02/instagram-stories.
2. digital ad sales are expected: Jeanine Poggi, “Global Digital Ad Sales Will Top TV in 2017, Magna Forecast Predicts,” Ad Age, Dec. 5, 2016, http://adage.com/article/agency-news/magna-digital-ad-sales-top-tv-2017/306997.
Chapter 14: Podcasts
1. as of 2014, the 139 million total commuters: Christopher Ingraham, “The Astonishing Human Potential Wasted on Commutes,” Washington Post Wonkblog, Feb. 25, 2016, https://www.washingtonpost.com/news/wonk/wp/2016/02/25/how-much-of-your-life-youre-wasting-on-your-commute/?utm_term=.e28807a0ade3.
Chapter 15: Voice First
1. In 2016, Google revealed: Greg Sterling, “Google Says 20 Percent of Mobile Queries Are Voice Searches,” Search Engine Land, May 18, 2016, http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917.
2. each of the eleven: planthardiness.ars.usda.gov
3. Did you know that the word etiquette: Richard Duffy, “Manners and Morals,” introduction, Emily Post, Etiquette: In Society, in Business, in Politics and at Home (Funk & Wagnalls, 1922), www.bartleby.com/95/101.html.
About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is
one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million business, he developed and still runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
Discover great authors, exclusive offers, and more at hc.com.
Also by Gary Vaynerchuk
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
The Thank You Economy
Crush It! Why NOW Is the Time to Cash In on Your Passion
Copyright
crushing it! Copyright © 2018 by Gary Vaynerchuk. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, nontransferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse-engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereafter invented, without the express written permission of HarperCollins e-books.
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Digital Edition January 2018 ISBN: 978-0-06-267469-2
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* Betcha didn’t know I love Broadway.
* Which is why we created a Medium page called “Crushing It,” where we publish stories and celebrate people who are using Crush It! principles to achieve personal and professional success. Come check it out at https://medium.com/crushingit.
* He later mentioned it on his blog in a post he wrote dedicated to improving my LinkedIn performance: https://lewishowes.com/featured-articles/13-ways-gary-vaynerchuk-should-be-crushing-it-on-linkedin.
* As much as I share about my daily life, my wife and children are off-limits. We’ll revisit the issue later when the children are older and can decide for themselves if they want to have a public presence connected to my brand. It’s a decision Lizzie and I made for our family, but I wholly support anyone who makes a different choice.
* You can read his version: DRock, “How I Got My Job for Gary Vaynerchuk,” Medium, June 1, 2017, https://medium.com/@DavidRockNyc/let-me-preface-this-story-with-something-ive-been-thinking-about-lately-2242480640f2.
* I hesitate to offer parenting advice, but if you’re a parent with a talented child, this might not be a bad place to let him or her showcase their talents. You’re never too young to start building a personal brand. Can you imagine if Justin Bieber’s mom had banned him from YouTube? Maybe manager Scooter Braun or some other talent scout would have discovered him anyway. But maybe they wouldn’t have, and now Bieber could be just another physical therapist with a beautiful voice who’d always have to wonder, “What if?”
* For explicit instructions on how to create and upload your own, read my blog post called “How to Create and Use Snapchat’s New Custom Geofilters,” https://www.garyvaynerchuk.com/how-to-create-and-use-snapchats-new-custom-geofilters.
* Many sports internships are going to require that applicants be enrolled in a degree program or be a recent graduate of one, so in this case, make your tuition worthwhile and do your best.
* See? When I tell you that it’s not worth sacrificing long-term success for short-term economic gain, I speak from experience. When I finally got around to building up my YouTube presence around 2015, I had only about forty thousand subscribers. Imagine how many millions more people I could have reached during all that time if I hadn’t had my head turned by Viddler’s lucrative offer.
* Especially if you’re into sports. I predict that eventually there will be a sport that will be built from scratch through Facebook Live or maybe even some live platform that doesn’t yet exist. It will upend the televised sports industry as we know it. Just watch.
* This is a crucial point, one that I outline in detail in another book, Jab, Jab, Jab, Right Hook. If you don’t already understand the nuances of jabs and right hooks, pick up a copy and figure it out before you go acting like a slimeball.
* I know that this is still a too common scenario. Many organizations simply cannot understand that it’s in their best interest to let their employees be real on social media, and that the best way to control their online image is quite simply to be such an amazing brand and create such a supportive work environment that employees have only good things to say about them. Unless you work in law or finance, where the rules are a little different, here’s my advice for those of you working for companies that won’t allow you to express yourself online and create a personal brand, even on your own time: Leave as soon as you can, and go work for one that will. Better yet, start your own thing, as Brittney Castro did (see Chapter 12).
Gary Vaynerchuk, Crushing It! EPB
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