Buchan's novelist's eye did take in some of Haig's peculiarities, although he did not share them with readers until decades after the war. He noticed, for example, that once Haig became commander in chief, his speech sounded less Scottish; his accent seemed to move southward, as it were. And he observed that Haig did not have "Sir John French's gift of speaking to the chance-met soldier. Once, I remember, he tried it. There was a solitary private by the roadside, whom he forced himself to address.

  "Haig: 'Well, my man, where did you start the war?'

  "Private (pale to the teeth): 'I swear to God, sir, I never started no war.'

  "It was his last attempt." Haig was similarly inept at the dinner table. "When eminent and cultivated guests came on a visit ... to prevent the Commander-in-Chief sitting tongue-tied a kind of conversational menu had to be arranged. For example Walter Pater, who had been his tutor, had once said something to him about style which he remembered, and it was desirable to lead the talk up to that."

  Meanwhile, Buchan, a fount of writerly energy, continued to spin out the successive best-selling installments of Nelson's History of the War. Several short volumes about the Somme appeared by the end of 1916, almost before the smoke had cleared. They succeeded as propaganda because Buchan's prose focused on comprehensible, human-scale events: a trench taken, a village overrun, a hillock triumphantly seized. The books' maps were of close-up scale as well, managing to magnify British advances so that they swept across an entire page. And how could the reader, who before the war had never heard of these tiny French villages, doubt that this hamlet or that ridge was as "important" or "strategic" as the famous writer claimed?

  Buchan's Somme volumes are filled with short profiles of heroes, like Private McFadzean of the Royal Irish Rifles, who threw himself on two exploding grenades to protect his comrades; or Lord Lucas, a one-legged pilot who vanished over German lines. All of these men, "clerks and shopboys, ploughmen and shepherds, Saxon and Celt, college graduates and dock labourers, men who in the wild places of the earth had often faced danger, and men whose chief adventure had been a Sunday bicycle ride," had served their country gallantly, and every Briton, of course, should be proud of them. The photographs in the books are upbeat too: Scottish troops with bagpipers, or soldiers heading to the front cheering and raising their helmets in greeting.

  That the first foray of the new tank had been an awkward failure in no way deterred Buchan from celebrating it; he presciently sensed the romance the public would soon have with the "strange machines, which, shaped like monstrous toads, crawled imperturbably over wire and parapets, butted down houses, shouldered trees aside, and humped themselves over the stoutest walls.... The crews of the tanks—which they called His Majesty's Landships—seemed to have acquired some of the light-heartedness of the British sailor.... With infinite humour they described how the enemy had surrounded them when they were stuck, and had tried in vain to crack their shell, while they themselves sat laughing inside."

  Buchan did not mention the tank crews reduced to charred skeletons when shells ignited their vehicles' fuel tanks, or any such detail about how death or injury came to nearly half a million British soldiers at the Somme. Instead, following Haig and General Charteris, he insisted that "a shattering blow" had been struck against enemy morale, and concluded somewhat vaguely that "our major purpose was attained." That, of course, was what Britons wanted urgently to feel.

  Did Buchan believe all this? Surely not. He had close friends in infantry regiments who knew just how mindless the slaughter had been; indeed, the historian of propaganda Peter Buitenhuis speculates that it was "the strain of duplicity" in what he wrote about the Somme that soon afterward gave Buchan an ulcer attack that required surgery. But we will never know more, for any anguish Buchan felt on this score he kept entirely to himself; there is no sign of it in his published work, diary or letters.

  His fellow writer turned propagandist, Rudyard Kipling, shaken to the core by the loss of his son, continued to report from various fronts, but his work took a dark and bitter turn. "Whenever the German man or woman gets a suitable culture to thrive in," he wrote in mid-1916, "he or she means death and loss to civilised people, precisely as germs of any disease.... The German is typhoid or plague— Pestio Teutonicus," In one speech, he declared that the world was divided into "human beings and Germans," although his rage at some of those human beings—Jews, the Irish, and lazy trade unionists who had supposedly left the nation short of munitions—was growing as well.

  He was consumed by not knowing John's fate. From letters or interviews with more than 20 survivors of the Battle of Loos, Kipling and his wife compiled a timeline of John's last known movements on the day he disappeared, marking these on a map. In desperation, he had leaflets printed in German asking for information, and arranged with the Royal Flying Corps to drop them over German trenches.

  Confirmation that John had been wounded before vanishing came from the writer Rider Haggard, who had tracked down the last fellow Irish Guardsman to see him alive. John had been crying in pain, the soldier told Haggard, because a shell fragment had shattered his mouth. Haggard did not dare to pass that news on, and so the unknowing Kipling was able to imagine:

  My son was killed while laughing at some jest. I would I knew

  What it was, and it might serve me in a time when jests are few.

  Visitors to his country house in Sussex found the writer looking older and grayer, with more lines in his face. When Julia Catlin Park, an American friend, came to see him, he mentioned his boy only as she was leaving; then he squeezed her hand hard and said, "Down on your knees, Julia, and thank God you haven't a son."

  The unfathomable carnage of the Somme presented the military with its most difficult public relations problem yet, driving the new profession of propaganda beyond the printed word. More innovative in communications than on the battlefield, the authorities turned to the new medium of film and produced one of the earliest and most influential propaganda movies of all time. Two cameramen with their cumbersome hand-cranked cameras were given unprecedented access to the front lines, and the resulting 75-minute Battle of the Somme was rushed into cinemas in August 1916, when the battle was not yet at its midpoint. It opened in 34 theaters in London alone, and 100 copies were soon circulating around the country. Long lines formed outside theaters, and in West Ealing the police had to be called out to control the impatient crowds. In the first six weeks of its release more than 19 million people saw the film; eventually, it may have been seen by a majority of the British population. (Noticing this success, the Germans hurried out a copycat production of their own, With Our Heroes at the Somme.)

  The film offered jerky, flickering, sometimes blurred footage interspersed with the printed titles of the silent-film era. The medium was still a novelty, and in scene after scene everybody looks curiously at the camera, including men who, you would think, had more urgent matters on their minds: British troops on their way into battle, captured Germans, the walking wounded, even one British soldier hurrying along a trench, bearing on his shoulders a comrade who would, a screen title informs us, die 30 minutes later.

  For audiences accustomed only to short, set-piece newsreel clips of formal occasions like parades, the film was nothing short of electrifying. Its black-and-white images also provided a wealth of detail about the front-line lives of ordinary, working-class soldiers, for here were the army versions of daily routines people at home knew so well—feeding and watering horses, preparing a meal over a fire, opening mail, washing up in a roadside pond, attending a church service in a muddy field—plus the drudgery of unloading and carrying endless heavy boxes of artillery ammunition.

  Many parts of the film were calculated to inspire awe, such as shots of huge mines exploding underneath the German lines or the firing of heavy howitzers. TERRIFIC BOMBARDMENT OF GERMAN TRENCHES, says the title. Some scenes, including a famous one showing men swarming out of a trench to attack, several dropping when shot, are now believed to have bee
n faked, taken well behind the lines, but neither audiences nor critics appeared to notice at the time, so riveted were they at what seemed to be the authentic nitty-gritty of the real war.

  Millions of people must have watched The Battle of the Somme yearning for a glimpse of a familiar face—or dreading it: what if a husband or son appeared on the screen wounded or dead? For although the battle's casualties were sometimes presented sentimentally—THE MANCHESTERS' PET DOG FELL WITH HIS MASTER CHARGING DANZIG ALLEY— or misleadingly—WOUNDED AWAITING ATTENTION AT MINDEN POST. SHOWING HOW QUICKLY THE WOUNDED ARE ATTENDED TO— the remarkable thing is that they were presented at all. Unlike almost all earlier propaganda in this war, the film did not shy away from showing the British dead and surprising numbers of British wounded: walking, hobbling, being carried or wheeled on stretchers.

  The film's images, wrote the Star, "have stirred London more passionately than anything has stirred it since the war [began]. Everybody is talking about them.... It is evident that they have brought the war closer to us than it has ever been brought by the written word or by the photograph." Men in the audience cheered when attacks were shown; women wept at the sight of the wounded; people screamed at the staged sequence showing British soldiers falling as if hit by bullets.

  Letters from the bereaved about the film (or "films," as a movie long enough to require several reels was sometimes called) filled the newspapers, many voicing the same theme. "I have lost a son in battle," ran a typical one to the Times, "and I have seen the Somme films twice. I am going to see them again. I want to know what was the life, and the life-in-death, that our dear ones endured, and to be with them again."

  The government had taken a calculated risk in allowing these images into the nation's theaters. David Lloyd George, recently made secretary of state for war, argued that the film, however painful to watch, would reinforce civilian support for the war—and he was right. The more horrific the suffering, ran the chilling emotional logic of public opinion, the more noble the sacrifice the wounded and dead had made—and the more worthwhile the goals must be for which they had given their all.

  What did the battlefield look like after four and a half months of fighting? One civilian had a rare opportunity to take a close look, and to a few select friends offered a vivid description of the Somme in mid-November 1916, just as the long, fruitless offensive was coming to a halt:

  "All the villages ... are absolutely flat—not one stone standing upon another. As you look over the vast expanse of desolation all you see is certain groups of stumps of trees, all absolutely stripped of leaves and branches.... There are not two square yards of ground anywhere, which have not been shattered by shells." All roads were "feet deep in sticky mud, through which innumerable vehicles of all kinds were struggling, riders plunging, troops marching, either pretty spick and span on their way to the advance trenches, or covered with mud from head to foot and intensely weary on their way back." At Delville Wood, bitterly fought over for months, "many dead bodies, decomposed almost to little heaps of dust and rags, helmets, German and British, rifles, entrenching tools, shells, grenades, machine gun belts, water bottles, and every conceivable fragment of weapons and shreds of clothing littered the whole ground between the blasted trees."

  The observer, writing in the wake of an exclusive eight-day tour, was Alfred Milner. After crossing the Channel, "the only experience even faintly approaching discomfort" he met with was a night in a French farmer's house; otherwise he slept in commandeered châteaux. In one, "I had a capital bedroom and every comfort.... The Divisional Band played during dinner—not badly. Bands are very important out here and there are not enough of them." Each day was a busy round of meetings with generals, a horseback ride with an escort officer, a stop at a Royal Flying Corps base to see the latest-model fighter planes, a look at the new tanks. Milner watched German antiaircraft guns in action ("The bursting shells looked like so many little fleecy clouds"), heard the "tremendous gun-fire" of artillery, and was taken through several captured German dugouts, one of them "a perfect series of underground chambers, panelled, in some cases upholstered, and connected by galleries."

  Again and again he met officers he had known in South Africa, including, of course, the commander in chief. For three nights he had dinner with Haig and his staff, and each time, Milner proudly noted, "I had [a] ½ or ¾ hour private talk with Haig in his own room after dinner, before he settled down to his work and I returned to the general sitting-room." However awkward a conversationalist he may have been in a group, the general was an expert in making influential people feel important; Milner did not know that these intimate after-dinner chats were Haig's standard routine with visiting VIPs. On Sunday, the general took him to hear his favorite preacher, Reverend Duncan. After breakfast on Milner's last morning at headquarters, "Haig took me into his room and went over with me, on a big raised map, the operations of yesterday, showing me exactly the positions we had gained and why he attached importance to them." That Haig would lavish such attention on a visitor with no government position might seem strange, but he had a keen eye for whose star was rising in London. It was he who had invited Milner to come to the front.

  For more than two years, Milner had been growing increasingly restless, convinced that he was far more capable than the men surrounding the colorless, uninspiring Asquith, who seemed to have no clue about how to break the war's endless stalemate. Derisively nicknamed "Squiff," the prime minister drank too much, allowed no crisis to interfere with his two hours of bridge every evening, and, while hundreds of thousands died, spent leisurely nonworking weekends at friends' country houses. On one occasion he raised eyebrows by attending a Saturday morning meeting at 10 Downing Street in his golf clothes. His critics, including the stridently prowar newspaper of Milner's British Workers' League, grumbled about "Squiffery" infecting the entire government.

  The success of conscription—which Milner had vigorously championed—in keeping the trenches filled with troops seemed to him and his admirers proof of his foresight. Now his mind brimmed with strong opinions on much else, sometimes shaped by back-channel information from friends high in the army. In the House of Lords in 1915, he had been one of the first to argue for withdrawing British troops from the disastrous beachhead at Gallipoli—rare outspokenness for a legislator in wartime. He had ideas for ramping up the propaganda campaign, and, among many other peeves, fumed that the Royal Navy had been "outwitted" by the Germans at Jutland.

  Whenever he asked, his speeches were reported at length in the Times, Surprisingly, given that they had been fierce political opponents over the Boer War, one of Milner's allies was the new secretary for war, Lloyd George. Beginning in early 1916, when they first held a working dinner at Milner's house, a small group of influential political figures and journalists, sometimes including Lloyd George, met regularly for confidential talk. Dubbed the "Monday Night Cabal," the group had a common goal: maneuvering Asquith out of power. It was almost certainly word of these meetings that had led Haig to invite Milner to France.

  Although it is the war's great battles that are most remembered, the air above the Western Front was also filled with bullets, mortar rounds, shrapnel bursts, and deadly clouds of poison gas (now delivered by artillery shells) even when no named battle was raging. The toll from these constant skirmishes was part of what British commanders chillingly referred to as the "normal wastage" of up to 5,000 men a week. For soldiers, minor engagements, never mentioned in a newspaper, could be every bit as fatal or terrifying as a major battle.

  Take, for example, events during the frigid predawn hours of November 26, 1916, in a supposedly quiet sector of the front, north of where the Battle of the Somme had just drawn to a close. Holding the line here were several "Bantam Battalions." At the start of the war, a new recruit had to be at least five feet three inches tall; shorter volunteers were turned away. As the need for bodies increased, however, men above five feet were allowed to enlist in special units and issued rifles with smaller stoc
ks. Since shortness is often due to childhood malnutrition, these battalions were filled with men who had grown up poor, often in Scotland or the industrial north of England. In civilian life many had been miners, a job where being short could be an advantage, for underground coal seams in some northern mines were only three feet high. Scorned by tradition-minded British generals who felt bigger was better, and mocked by the Germans, who made rooster calls across no man's land, the Bantams fought and died like everyone else. More than one out of three Bantams involved in the Somme fighting were killed, wounded, or declared missing during the first two months of battle. One unit made up a song:

  We are the Bantam sodgers,

  The short-ass companee.

  We have no height, we cannot fight.

  What bloody good are we?

  And when we get to Berlin, the Kaiser he will say Hoch,

  Hoch mein Gott, what a bloody fine lot

  is the Bantam companee.

  On the sector the Bantams now held, the front line ran through a spot called King Crater, only 50 yards from the German trenches. Among the Bantams was Lance Sergeant Joseph "Willie" Stones. Twenty-five years old, with a wife and two small daughters at home, he had served in France for a year, winning the praise of his superiors and two promotions. At about 2:15 A.M. on November 26, Stones was accompanying a lieutenant on an inspection of the front-line trench when they ran into a group of some dozen German raiders who had slipped across no man's land undetected. The Germans shot and fatally wounded the lieutenant. Stones escaped. He ran along the trench and then toward the rear, shouting desperately: "The Huns are in King Crater!"