Brave New World presents a fanciful and somewhat ribald picture of a society, in which the attempt to recreate human beings in the likeness of termites has been pushed almost to the limits of the possible. That we are being propelled in the direction of Brave New World is obvious. But no less obvious is the fact that we can, if we so desire, refuse to co-operate with the blind forces that are propelling us. For the moment, however, the wish to resist does not seem to be very strong or very widespread. As Mr. William Whyte has shown in his remarkable book, The Organization Man, a new Social Ethic is replacing our traditional ethical system—the system in which the individual is primary. The key words in this Social Ethic are “adjustment,” “adaptation,” “socially orientated behavior,” “belongingness,” “acquisition of social skills,” “team work,” “group living,” “group loyalty,” “group dynamics,” “group thinking,” “group creativity.” Its basic assumption is that the social whole has greater worth and significance than its individual parts, that inborn biological differences should be sacrificed to cultural uniformity, that the rights of the collectivity take precedence over what the eighteenth century called the Rights of Man. According to the Social Ethic, Jesus was competely wrong in asserting that the Sabbath was made for man. On the contrary, man was made for the Sabbath, and must sacrifice his inherited idiosyncrasies and pretend to be the kind of standardized good mixer that organizers of group activity regard as ideal for their purposes. This ideal man is the man who displays “dynamic conformity” (delicious phrase!) and an intense loyalty to the group, an unflagging desire to subordinate himself, to belong. And the ideal man must have an ideal wife, highly gregarious, infintely adaptable and not merely resigned to the fact that her husband’s first loyalty is to the Corporation, but actively loyal on her own account. “He for God only,” as Milton said of Adam and Eve, “she for God in him.” And in one important respect the wife of the ideal organization man is a good deal worse off than our First Mother. She and Adam were permitted by the Lord to be completely uninhibited in the matter of “youthful dalliance.”

  Nor turned, I ween,

  Adam from his fair spouse, nor Eve the rites

  Mysterious of connubial love refused.

  Today, according to a writer in the Harvard Business Review, the wife of the man who is trying to live up to the ideal proposed by the Social Ethic, “must not demand too much of her husband’s time and interest. Because of his single-minded concentration on his job, even his sexual activity must be relegated to a secondary place.” The monk makes vows of poverty, obedience and chastity. The organization man is allowed to be rich, but promises obedience (“he accepts authority without resentment, he looks up to his superiors”—Mussolini ha sempre ragione) and he must be prepared, for the greater glory of the organization that employs him, to forswear even conjugal love.

  It is worth remarking that, in 1984, the members of the Party are compelled to conform to a sexual ethic of more than Puritan severity. In Brave New World, on the other hand, all are permitted to indulge their sexual impulses without let or hindrance. The society described in Orwell’s fable is a society permanently at war, and the aim of its rulers is first, of course, to exercise power for its own delightful sake and, second, to keep their subjects in that state of constant tension which a state of constant war demands of those who wage it. By crusading against sexuality the bosses are able to maintain the required tension in their followers and at the same time can satisfy their lust for power in a most gratifying way. The society described in Brave New World is a world-state, in which war has been eliminated and where the first aim of the rulers is at all costs to keep their subjects from making trouble. This they achieve by (among other methods) legalizing a degree of sexual freedom (made possible by the abolition of the family) that practically guarantees the Brave New Worlders against any form of destructive (or creative) emotional tension. In 1984 the lust for power is satisfied by inflicting pain; in Brave New World, by inflicting a hardly less humiliating pleasure.

  The current Social Ethic, it is obvious, is merely a justification after the fact of the less desirable consequences of over-organization. It represents a pathetic attempt to make a virtue of necessity, to extract a positive value from an unpleasant datum. It is a very unrealistic, and therefore very dangerous, system of morality. The social whole, whose value is assumed to be greater than that of its component parts, is not an organism in the sense that a hive or a termitary may be thought of as an organism. It is merely an organization, a piece of social machinery. There can be no value except in relation to life and awareness. An organization is neither conscious nor alive. Its value is instrumental and derivative. It is not good in itself; it is good only to the extent that it promotes the good of the individuals who are the parts of the collective whole. To give organizations precedence over persons is to subordinate ends to means. What happens when ends are subordinated to means was clearly demonstrated by Hitler and Stalin. Under their hideous rule personal ends were subordinated to organizational means by a mixture of violence and propaganda, systematic terror and the systematic manipulation of minds. In the more efficient dictatorships of tomorrow there will probably be much less violence than under Hitler and Stalin. The future dictator’s subjects will be painlessly regimented by a corps of highly trained social engineers. “The challenge of social engineering in our time,” writes an enthusiastic advocate of this new science, “is like the challenge of technical engineering fifty years ago. If the first half of the twentieth century was the era of the technical engineers, the second half may well be the era of the social engineers”—and the twenty-first century, I suppose, will be the era of World Controllers, the scientific caste system and Brave New World. To the question quis custodiet custodes?—Who will mount guard over our guardians, who will engineer the engineers?—the answer is a bland denial that they need any supervision. There seems to be a touching belief among certain Ph.D.’s in sociology that Ph.D.’s in sociology will never be corrupted by power. Like Sir Galahad’s, their strength is as the strength of ten because their heart is pure—and their heart is pure because they are scientists and have taken six thousand hours of social studies.

  Alas, higher education is not necessarily a guarantee of higher virtue, or higher political wisdom. And to these misgivings on ethical and psychological grounds must be added misgivings of a purely scientific character. Can we accept the theories on which the social engineers base their practice, and in terms of which they justify their manipulations of human beings? For example, Professor Elton Mayo tells us categorically that “man’s desire to be continuously associated in work with his fellows is a strong, if not the strongest human characteristic.” This, I would say, is manifestly untrue. Some people have the kind of desire described by Mayo; others do not. It is a matter of temperament and inherited constitution. Any social organization based upon the assumption that “man” (whoever “man” may be) desires to be continuously associated with his fellows would be, for many individual men and women, a bed of Procrustes. Only by being amputated or stretched upon the rack could they be adjusted to it.

  Again, how romantically misleading are the lyrical accounts of the Middle Ages with which many contemporary theorists of social relations adorn their works! “Membership in a guild, manorial estate or village protected medieval man throughout his life and gave him peace and serenity.” Protected him from what, we may ask. Certainly not from remorseless bullying at the hands of his superiors. And along with all that “peace and serenity” there was, throughout the Middle Ages, an enormous amount of chronic frustration, acute unhappiness and a passionate resentment against the rigid, hierarchical system that permitted no vertical movement up the social ladder and, for those who were bound to the land, very little horizontal movement in space. The impersonal forces of over-population and over-organization, and the social engineers who are trying to direct these forces, are pushing us in the direction of a new medieval system. This revival will be made more accept
able than the original by such Brave-New-Worldian amenities as infant conditioning, sleep-teaching and drug-induced euphoria; but, for the majority of men and women, it will still be a kind of servitude.

  IV

  Propaganda in a Democratic Society

  “The doctrines of Europe,” Jefferson wrote, “were that men in numerous associations cannot be restrained within the limit of order and justice, except by forces physical and moral wielded over them by authorities independent of their will…. We (the founders of the new American democracy) believe that man was a rational animal, endowed by nature with rights, and with an innate sense of justice, and that he could be restrained from wrong, and protected in right, by moderate powers, confided to persons of his own choice and held to their duties by dependence on his own will.” To post-Freudian ears, this kind of language seems touchingly quaint and ingenuous. Human beings are a good deal less rational and innately just than the optimists of the eighteenth century supposed. On the other hand they are neither so morally blind nor so hopelessly unreasonable as the pessimists of the twentieth would have us believe. In spite of the Id and the Unconscious, in spite of endemic neurosis and the prevalence of low IQ’s, most men and women are probably decent enough and sensible enough to be trusted with the direction of their own destinies.

  Democratic institutions are devices for reconciling social order with individual freedom and initiative, and for making the immediate power of a country’s rulers subject to the ultimate power of the ruled. The fact that, in Western Europe and America, these devices have worked, all things considered, not too badly is proof enough that the eighteenth-century optimists were not entirely wrong. Given a fair chance, human beings can govern themselves, and govern themselves better, though perhaps with less mechanical efficiency, than they can be governed by “authorities independent of their will.” Given a fair chance, I repeat; for the fair chance is an indispensable prerequisite. No people that passes abruptly from a state of subservience under the rule of a despot to the completely unfamiliar state of political independence can be said to have a fair chance of making democratic institutions work. Again, no people in a precarious economic condition has a fair chance of being able to govern itself democratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects. Over-population and over-organization are two conditions which, as I have already pointed out, deprive a society of a fair chance of making democratic institutions work effectively. We see, then, that there are certain historical, economic, demographic and technological conditions which make it very hard for Jefferson’s rational animals, endowed by nature with inalienable rights and an innate sense of justice, to exercise their reason, claim their rights and act justly within a democratically organized society. We in the West have been supremely fortunate in having been given our fair chance of making the great experiment in self-government. Unfortunately it now looks as though, owing to recent changes in our circumstances, this infinitely precious fair chance were being, little by little, taken away from us. And this, of course, is not the whole story. These blind impersonal forces are not the only enemies of individual liberty and democratic institutions. There are also forces of another, less abstract character, forces that can be deliberately used by power-seeking individuals whose aim is to establish partial or complete control over their fellows. Fifty years ago, when I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asiatics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will. But in the immediate future there is some reason to believe that the punitive methods of 1984 will give place to the reinforcements and manipulations of Brave New World.

  There are two kinds of propaganda—rational propaganda in favor of action that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propaganda that is not consonant with anybody’s enlightened self-interest, but is dictated by, and appeals to, passion. Where the actions of individuals are concerned there are motives more exalted than enlightened self-interest, but where collective action has to be taken in the field of politics and economics, enlightened self-interest is probably the highest of effective motives. If politicians and their constituents always acted to promote their own or their country’s long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own interests, merely to gratify their least creditable passions; the world, in consequence, is a place of misery. Propaganda in favor of action that is consonant with enlightened self-interest appeals to reason by means of logical arguments based upon the best available evidence fully and honestly set forth. Propaganda in favor of action dictated by the impulses that are below self-interest offers false, garbled or incomplete evidence, avoids logical argument and seeks to influence its victims by the mere repetition of catchwords, by the furious denunciation of foreign or domestic scapegoats, and by cunningly associating the lowest passions with the highest ideals, so that atrocities come to be perpetrated in the name of God and the most cynical kind of Realpolitik is treated as a matter of religious principle and patriotic duty.

  In John Dewey’s words, “a renewal of faith in common human nature, in its potentialities in general, and in its power in particular to respond to reason and truth, is a surer bulwark against totalitarianism than a demonstration of material success or a devout worship of special legal and political forms.” The power to respond to reason and truth exists in all of us. But so, unfortunately, does the tendency to respond to unreason and falsehood—particularly in those cases where the falsehood evokes some enjoyable emotion, or where the appeal to unreason strikes some answering chord in the primitive, subhuman depths of our being. In certain fields of activity men have learned to respond to reason and truth pretty consistently. The authors of learned articles do not appeal to the passions of their fellow scientists and technologists. They set forth what, to the best of their knowledge, is the truth about some particular aspect of reality, they use reason to explain the facts they have observed and they support their point of view with arguments that appeal to reason in other people. All this is fairly easy in the fields of physical science and technology. It is much more difficult in the fields of politics and religion and ethics. Here the relevant facts often elude us. As for the meaning of the facts, that of course depends upon the particular system of ideas, in terms of which you choose to interpret them. And these are not the only difficulties that confront the rational truth-seeker. In public and in private life, it often happens that there is simply no time to collect the relevant facts or to weigh their significance. We are forced to act on insufficient evidence and by a light considerably less steady than that of logic. With the best will in the world, we cannot always be completely truthful or consistently rational. All that is in our power is to be as truthful and rational as circumstances permit us to be, and to respond as well as we can to the limited truth and imperfect reasonings offered for our consideration by others.

  “If a nation expects to be ignorant and free,” said Jefferson, “it expects what never was and never will be…. The people cannot be safe without information. Where the press is free, and every man able to read, all is safe.” Across the Atlantic another passionate believer in reason was thinking about the same time, in almost precisely similar terms. Here is what John Stuart Mill wrote of his father, the utilitarian philosopher, James Mill: “So complete was his reliance upon th
e influence of reason over the minds of mankind, whenever it is allowed to reach them, that he felt as if all would be gained, if the whole population were able to read, and if all sorts of opinions were allowed to be addressed to them by word or in writing, and if by the suffrage they could nominate a legislature to give effect to the opinions they had adopted.” All is safe, all would be gained! Once more we hear the note of eighteenth-century optimism. Jefferson, it is true, was a realist as well as an optimist. He knew by bitter experience that the freedom of the press can be shamefully abused. “Nothing,” he declared, “can now be believed which is seen in a newspaper.” And yet, he insisted (and we can only agree with him), “within the pale of truth, the press is a noble institution, equally the friend of science and civil liberty.” Mass communication, in a word, is neither good nor bad; it is simply a force and, like any other force, it can be used either well or ill. Used in one way, the press, the radio and the cinema are indispensable to the survival of democracy. Used in another way, they are among the most powerful weapons in the dictator’s armory. In the field of mass communications as in almost every other field of enterprise, technological progress has hurt the Little Man and helped the Big Man. As lately as fifty years ago, every democratic country could boast of a great number of small journals and local newspapers. Thousands of country editors expressed thousands of independent opinions. Somewhere or other almost anybody could get almost anything printed. Today the press is still legally free; but most of the little papers have disappeared. The cost of wood-pulp, of modern printing machinery and of syndicated news is too high for the Little Man. In the totalitarian East there is political censorship, and the media of mass communication are controlled by the State. In the democratic West there is economic censorship and the media of mass communication are controlled by members of the Power Elite. Censorship by rising costs and the concentration of communication power in the hands of a few big concerns is less objectionable than State ownership and government propaganda; but certainly it is not something of which a Jeffersonian democrat could possibly approve.